In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation each of these can be understood only by knowing how the two systems shape our judgments and decisions.
Thinking, Fast and Slow
للمؤلف
Kahneman Daniel
7.70 ر.ع.
A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.
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الكود:
9780141033570
المؤلف:
Kahneman Daniel
الناشر:
PENGUIN